Point， Click & Wow!: The Techniques And Habits Of Successful Presenters， Third Edition完美点击：如何通过完美的产品演示成功营销（附光盘），第3版 mobi 免费 在线 网盘 下载

In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop presentations that have the "Wow" factor!

Completely reworked and updated, this new third edition puts the focus on you, the presenter, who must create a winning presentation every time. Claudyne Wilder's groundbreaking book offers myriad new features and updated slide designs as well as illustrative stories and advice from executives.

A brilliant laptop presentation is more than just dazzling slides. If you want your laptop computer presentations to have the Wow factor, simply follow the suggestions and use the ideas outlined in the thoroughly revised and updated second edition of Point, Click, and Wow! This hands-on guide shows you how to create memorable presentations that will get your message across with style. Unlike others books on the topic, this practical guide teaches you how to really sell your knowledge, product, or service in a customer-focused, one-to-one marketing manner. Authors Claudyne Wilder and Jennifer Rotondo offer the guidance you need to look, act, and sound like a pro. Throughout the book the authors explain how to create persuasive visuals, use technology effectively, and sell your idea or product to an audience. This revised edition also includes a CD-ROM that will give you the tools you need to customize your slides.

"Using electronic equipment for presentations poses a new set of challenges for both the novice and veteran presenter. Point, Click and Wow! provides some great tips to overcome these challenges and offers ideas on how to get the audience engaged and really interacting with you, the presenter." --Dave Poulin, national sales manager, Mercury Computer Systems, Inc.

"Anyone who wants to deliver more effective, imaginative presentations will find a wealth of practical tips here, and those who actually use them are bound to meet with more real-world success." --Tad Simons, editor-in-chief, Presentations

"Claudyne has done it again. In Point, Click, and Wow! Second Edition, she shows that presentations slides don't connect to an audience-people do. Through countless examples and tips, presenters will learn how to be the message of their talk. The results will speak for themselves-a thrilled audience, a confident, energized presenter, and a presentation success." --Howard Ris, president, Union of Concerned Scientists

"Fabulous! Enormously useful ideas, terrific illustrations, and the most comprehensive handbook on effective presentations I have seen. I can't wait to get this book into the hands of my students." --Alan Gaynor, professor, human resource education, Boston University --This text refers to the Paperback edition.

作者简介：

Claudyne Wilder is an acclaimed speaker, coach, published author and co-creator of the CD Presentations in a Hurry. She trains executives, entrepreneurs, and professionals?in the world's leading companies on how to coherently and passionately present their messages and share their stories. She brings a unique and invigorating perspective to her work from her years of studying the Argentine Tango.

Contents of the CD-ROM

Acknowledgments

Introduction

Chapter ONE: Focus on Your Key Messages

　Focus on Your Key Messages

　Fill Out the Presentation Overview

　Choose or Create a Format

　Create an Executive Summary

　Write the Opening and Closing

　Identify and Plot Stories to Tell

　Plan Your Notes

　Decide on Your Handouts

　Conclusion

Chapter TWO: Connect to Your Audience

Connect to Your Audience

　Seven Ways to Connect to Your Audience

　Connecting Based on Specific Presentations

　Conclusion

Connect Checklist

Chapter THREE: Use Specific PowerPoint Features

How PowerPoint Can Help You

　PowerPoint Features That Will Save Time and Make Your Slides Look More Professional

　Engage Your Audience Using Certain PowerPoint Features

　Conclusion

Chapter FOUR: Design Professional Slide Looks

　Create Specific Content Slides

　Create Professionally Designed "Empty" Content Slides

　Conclusion

Using PowerPoint Checklist

Chapter FIVE: Increase Your Credibility with Effective Slides

　Choose How Many Slides Are Necessary

　Limit the Text to What Is Essential

　Follow the Criteria for Effective Slides

　Conclusion

Chapter SIX: Prepare for Technology Success

　Prepare Days Ahead

　Recheck Just Before Your Talk

　Keep Track of Your Laptop and Its Contents

　Present Internationally with Ease

　Learn from Other People's Stories

　The Future of Technology

　Conclusion

Chapter SEVEN: Rehearse Like It's the Real Thing

　Talk Through Your Slides Out Loud as You Create Them

　Do a Real Rehearsal

　Present with Confidence

　Do a Mini-Rehearsal Just Before Your Talk

　Be Yourself While Engaging the Audience

　Conclusion

Chapter EIGHT: Demonstrate Executive Presence

　Choose Your Presence Behaviors

　Plan What to Say about the Data

　Use Entertainment and Drama--When Appropriate

　Do Make a Recommendation

　Be Optimistic

　onsider Your Best Path to Persuasion

　Advice from Executives

Conclusion

Executive Presence Behaviors Critique

To Your Future

Resources

References

Index

About the Author

How to Use the CD-ROM

Pfeiffer Publications Guide

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书籍介绍

Presenting with Confidence In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop presentations that have the "Wow!" factor. Completely reworked and updated, this new third edition puts the focus on you, the presenter, who must create a winning presentation every time. Claudyne Wilder's groundbreaking book offers myriad new features and updated slide designs as well as illustrative stories and advice from executives. Point, Click & Wow! is useful for everyone from the occasional presenter to the seasoned sales representative. Covering the entire process from concept to finished presentation, this comprehensive resource includes new chapters to help you · Demonstrate executive presence · Use tips, tricks and techniques to create presentations in a hurry · Design presentations with powerful openings, closings, and executive summaries This is the book for creating persuasive presentations and proposals that will sell a product or idea with pizzazz. Praise for Point, Click & Wow! "Claudyne's book is a must-read for anyone who wants to convince and inspire an audience. Her approach translates the seemingly overwhelming presentation process into a clear recipe for success. I have a copy in my bookshelf and so should you."

—Shari E. Redstone, President, National Amusements; Vice-chairwoman, CBS Corporation and Viacom; and Chairwoman, Midway Games "A worldclass presentation resource, rich with essential tools and techniques to capture, motivate and dazzle your audience. Read this book!"

—Steve Siebold, CSP, author, 177 Mental Toughness Secrets of the World Class